About Me

Hi, I’m Gemma. I launched my start-up ALL by MAMA in 2015 as the world’s first marketplace for parents in business. It’s since grown into a thriving community offering support to help mothers grow a business that works alongside raising a family. Although I loved my marketing career, it didn’t give me the flexibility I needed for my young family and I felt the pull to do something that I really care deeply about, helping other women to start and grow a business that works alongside raising a family.

I’m passionate about supporting mothers to run businesses that pay them a great salary without sacrificing time at home with the kids.

Since launching ALL by MAMA, I’ve raised £250,000 of equity investment via equity crowdfunding and angels, and now have three incredible Non-Execs that support me. I’m a VC Scout for ADA Ventures, a $50m fund that invests in overlooked founders and markets, which means I’ll introduce businesses to ADA for seed investment where I think there is a great fit.

Prior to starting my first business, I worked for 10 years as a Marketing Director in retail and consumer marketing agencies in London for brands like Disney and Musgraves. I’ve also spent time working with Facebook. I used to go to work and hang out with Mickey Mouse!

I’m an expert in finding the insight that will engage your ideal customer and move them to purchase.

Consumer insight and retail marketing strategy is my expertise.

I have a team that supports me at ALL by MAMA and I run my businesses flexibly alongside being a mum to my two boys, Leonardo and Cassius.

Here's what previous clients have said...

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Menekse Stewart, Cheerfully Given

“I booked a 1-1 session with Gemma, and it was absolutely incredible. Her business knowledge and experience is vast and a huge benefit to the small business community. She not only helped me solve my problem and create a confident plan for moving forward, but she gave me so many more insights as well!”

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Jo, Little Writing Company
“Gemma helped me so much when I started my business. Even if it’s (your business) just in the idea stage or you’re a bit further on – she’ll be a fantastic mentor.”

To find out more about working with me, check out my services.